I think it's been mentioned here, but Ashley got a lot of coverage on AOL's homepage this week for her win. And she has been on Leno before. I'm not saying I wouldn't like to see a TON more mainstream media coverage for our sport, but as mentioned above, Danica was THE first time female winner in that series, we've had several. Also, Danica had gotten a lot of negative ink for getting so much coverage without actually ever winning, so her finally pulling it off gave her some much-needed credibilty.