Dose anybody remember when "SPIKE TV" network came out?
Spike Lee tried doing something simular to this.
Of course Spkie TV's pockets were probably al ittle deeper and won out.
I may be wrong, but I don't remember them winning.
They actually operated under the name for a short time before Lee sued them for an injunction. As I remember, the network had so much money invested in station breaks, branding, commercials, etc. that they settled with Lee for a considerable amount of money.
Yes, it was a total crock. I only have this memory because at the time I thought how unjust the whole thing was.
A variant of what Big O is trying here is not unknown in the tech world. There are actually companies whose entire income is derived from patent and trademark lawsuits. They produce nothing but court briefs, and sue on the most flimsy case.
It's not like Richard is on the same financial level of Joe's Local Speed shop, but when compared to Sumitomon he's just an ant to be squashed after his pockets are emptied.
Do ants even have pockets?
Regardless, as all the others have mentioned this is a travesty.