and then lets see how much money those casual fans put into the sport via the die hards who travel to the races, who make sure to buy on a personal and business level from companies that sponsor drag racing, who diligently watch the programming, who buy the souvenirs.
The NHL assumed those die hards would always be there but many of them have been chased off by their changes. Baseball suffered huge blows that took years to bounce back from. Those sports didn't have alternatives as we do. I spent more time checking out local and other sanctioning bodies this season. You know what I am a drag racing fan not an nhra fan.
Is your casual fan that you are after going to embrace the sport enough to support it financially to make up for the die hards that may look elsewhere?