Here's what I think is a perfect example. CBS is a TV partner of the NFL. The bigger NFL is the better for CBS because more people will tune in to watch the games, right? I just finished watching the AFC Championship game, and not once did they mention that the other game would be on FOX this afternoon. It's not CBS' event to promote. But you can bet that tonight every CBS station will report on the NFC game AFTER it's over. But they darn sure won't be telling their viewers to watch another network. They did talk about the winner going on to Indy for the Super Bowl a couple of times, but NOT ONCE did they even say that the game would be on TV. Because it's not going to be on CBS, and CBS doesn't promote shows on other networks.
FOX will talk about the early game during the show because it's already over. No one will be switching networks to watch it. But They won't tell the veiwers that they can watch the Super Bowl on NBC. For the same reason, it's not FOX's job to promote NBC programs.
CBS did promote the snot out of the Pro Bowl, why? Because it's going to be on CBS.
Alan