The realist in me thinks it's got to be something to do with a new countdown format, race within a face format, and/or increased payouts.
The optimist in me hopes for a return to 1320 on the handful tracks which can support it, 1/8 mile on smaller but national event caliber tracks (new markets), and 1,000 ft everywhere else.
The pessimist in me thinks it's going to be something a few people in the organization think is cool and will bring in "new fans", but its also something the paying fans never asked for and don't want.
Signing Mission is a big thing which got little fanfare, so hopefully this is truly bigger news to get excited about. Otherwise, someone needs to review and approve the social media posts.