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Vandergriff Talks Sponsorship
- Thread starter Bobby Bennett
- Start date
Ellen
Nitro Member
GREAT Vandergriff article!
mick
Nitro Member
read this the other day - good article.....and a good synopses of why the
pits are just as much hospitality as they are race cars.
for sure sponsors still use the nhra to communicate to fans, but IMO the
article reaffirms how some businesses are using nhra as an exclusive
vehicle to entertain their interests.
whether entertaining employees and/or strengthening B2B relationships,
it is great to see that the RACERS are providing the amenities that
make it all possible.......this sponsor money could just as easily be spent
on country club dues / NFL stadium suites / PGA sponsor / off shore fishing /
or numerous other exclusive entertainment options.
these sponsors are not life long drag racing diehards, so as they invest into
nhra, i would hope that in return the nhra realizes this, and acts proactively
to provide perks in appreciation of their financial support.
preferred/free parking / hotel shuttles / starting line amenities / a/c tents.
IMO this is a fairly new group of folks coming to nat. events - they are there
with VIP team credentials expecting shade/food/and racing, and about in
that order - without the VIP they would likely not buy a bleacher seat in
the sun for one day, much less two or three, so take care of them.
the amount of new fans being introduced to the nhra via hospitality
programs may be equal or greater than new fans attending events
from traditional sources of marketing or word of mouth?
pits are just as much hospitality as they are race cars.
for sure sponsors still use the nhra to communicate to fans, but IMO the
article reaffirms how some businesses are using nhra as an exclusive
vehicle to entertain their interests.
whether entertaining employees and/or strengthening B2B relationships,
it is great to see that the RACERS are providing the amenities that
make it all possible.......this sponsor money could just as easily be spent
on country club dues / NFL stadium suites / PGA sponsor / off shore fishing /
or numerous other exclusive entertainment options.
these sponsors are not life long drag racing diehards, so as they invest into
nhra, i would hope that in return the nhra realizes this, and acts proactively
to provide perks in appreciation of their financial support.
preferred/free parking / hotel shuttles / starting line amenities / a/c tents.
IMO this is a fairly new group of folks coming to nat. events - they are there
with VIP team credentials expecting shade/food/and racing, and about in
that order - without the VIP they would likely not buy a bleacher seat in
the sun for one day, much less two or three, so take care of them.
the amount of new fans being introduced to the nhra via hospitality
programs may be equal or greater than new fans attending events
from traditional sources of marketing or word of mouth?
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