AND THAT'S THE PROBLEM WITH THE BUSINESS WORLD Mr. Miller. Marketing and PR are very much a necessity. Let me ask you this question..... and I'm goin for the throat with you on this one, Who do you think made Budweiser and KB the success it was. I'll give you a hint... it wasn't KB.
Sure Kenny is a VERY good business man, but what made him good was the fact he hired the right people to help him do things he simply did not know how to do. AA/Dale gave him a solid tune up and MANY of his championships. Ms. Arnold is who made that deal as special as it was. And guess what she does... yup... Marketing and PR. She's the one who got KB into the mainstream media.
I'll go one step further. ASK John Force who made him who he is today. Sure Austin Coil gave him several championships but who put him on the "MAP".... Ever heard of Dave Densmore??? What does he do??? Yup.... PR!
How bout DSR? Judy Stroupus
Who helps spread the Antron message?? Yup... That'd be Teddy Y.
Then there is the guy who helped build Worsham and is helping Tim Wilkerson build his brand... ONE OF THE BEST.. Bob Wilber.
Skip Allum, Todd Myers, Jon Knapp and several others do a great job in this arena as well. Where do you think that Bobby Bennett cat developed a name.
Then there are those other guys like Unk and yours truly....who couldn't hold a stick to the talents of those exceptionally talented people....YET...But we're gettin better.
Perhaps I'm a bit bias on this, but without PR and Marketing guys putting the name of the clients, (THE MARKETING PARTNERS, DRIVERS, RACE TEAM) in the media....There would be NO MARKETING PARTNERS, NO INTEREST in the teams...just a bunch of rich guys racing on a track with small budgets blowin stuff up....
just my .02 cents...