Bring a car out that people recognize like Dave Mandela's restored 77' Shirley Muldowney world championship winning Top Fuel car , and you get another perspective entirely. Everyone knows who these people are everywhere you go, don't kid yourself.
Its the new kids we need to be concerned with bringing in, not the old died in the wool fans, they will come anyway, its the kids, and kids are different today, you need to get they're attention Danica does that.
I think NHRA does a fine job promoting the Force girls, Alexa, and Erica and all the women who have raced decades before them.
In fact I think they go a little overboard at times, but the sport does need to get a little overcenter at times to get attention, Nascar knows that, so does NHRA.