theres also the fact that most drivers have incentive clauses in their contracts that reward them seperately (meaning in addition to the established marketing spend for the year) for tagging their sponsor in interviews, many with bonuses for multiple tags in the same interview...i.e.. if a driver says ACME tools once in an interview it could be say a 2500 spiff...second is plus 3k and third is another 5k...theres a reason these guys and gals spew "corporate nonesense"...Id do the same thing if the opportunity presented itself...just my .02