Thought this was pretty neat...off topic, but neat.
http://www.snopes.com/business/alliance/inandout.asp
When Rich Snyder was at the helm of IN-N-OUT, he would shock the entire Southern California radio market area at Christmas time by airing ads on the rock and roll stations (KLOS, KMET, etc.) with the announcer reading a passage from the Bible in Luke 2 starting at verse 8.
8. "And there were in the same country shepherds abiding in their field, keeping watch over their flock by night.
9. And, lo, an angel of the Lord came upon them and the glory of the Lord shone round about them; and they were very much afraid.
10. And the angel said unto them, 'Fear not; for, behold, I bring you good tidings of great joy, which shall be to all people.
11. For unto you is born this day in the city of David a Savior who is Christ the Lord.
12. And this shall be a sign unto you: Ye shall find the babe wrapped in swaddling clothes, lying in a manger.'
13. And suddenly there was with the angel a multitude of the heavenly host praising God and saying
14. 'Glory to God in the highest, and on earth peace, good will toward men.' "
While the politically correct department stores and public institutions watered down the true meaning of Christmas, Rich Snyder chose to remind everyone in an "On The Air Christmas Card" about the true meaning of Christmas.
I attended Rich's memorial service at Calvary Chapel in Costa Mesa and heard from several members of the family who spoke of their strong commitment to their faith.
RG