icing
I agree with you one hundred percent Virgil. I do not think that a lot of the fans realize how much hard work and money is spent to service the sponsers between races. When Tim Wilkerson drove for John Costanza we might be on the easy coast and pack up both transporter's after a race and head out to the west coast to set every thing back up and Tim would fly in and do a meet and greet. Then we might pack up and go do a car show at a convention center. That is why they put a $25,000.00 wrap on these rig's. [exsposure for the sponsor's]I would like to comment on some things brought up here:
Jon, you got a fever? feeling a little ill? off the wagon? - twice you agreed with something I posted.
ADRL - the concept failed miserably when the customer had to buy tickets. As a last gasp effort, they gave away tickets, Less than 1/6th of the tickets given away are used. As parking prices rise, the crowd will thin out. You will get them there once, hit them with high parking prices and they will think twice about coming back again.
ADRL - no nitro? why did they push so hard for the injected nitro cars? You don't think they see a need to keep upping the wow factor? Even free tickets will only keep them coming for so long.
Pro Stock has shown loyalty to no one, so why should anyone want to lure them back? Pro mod has to penalize the late model bodies because the pro stockers look the same, just much slower. I think they fit in more with the top sportsman cars.
BIG DAWG and 10.5 is not pro mod. Our local tracks have more cars and spectators for Thurs and Fri night clocks off test and tunes. Many "run what you brung" cars with a lot of "racing" with a lot of money at stake, and not one qualifying run made or time announced. And everyone pays to get in.
IHRA - the national events as a whole have not been a profitable part of the organization since Larry Carrier. They have shown spikes of coming around over the years, but never have they been accross the board consistent successes. This is my opinion only based on my observations, I have no hard facts and may be off base, but I don't think so. Sorry Aaron for speaking about your business without facts.
Sponsorships - For four years we helped Honeywell Products be in the top 5 in sponsor exposure at NHRA national events as tracked by NHRA. Yet we didn't even win a race let alone a championship. And we also provided 6 -8 times the dollar equivelent of exposure outside of the NHRA national event venues. Things like corporate conventions (for Honeywell and their customers), newspaper articles (a full page story in the sports section of the Philadelphia newspaper was equal to the year's sponsorship funding) TV appearances on ESPN, Oxygen, TLC, etc, "B" roll for local news programs, radio interviews, pre event promotions, and on and on. If you want to get and keep a large sponsor, you are going to have to educate yourself in the marketing industry and service that sponsor in many ways, all pointing to the end result of .............. selling their products.