z28
Nitro Member
they need to get the stars out among the folks. Cut back on the Pro tour to 15 or 16 races and guarantee the top racers a reasonable payday to match race at some of the other tracks that can't handle a full blown national event. When I was a kid we turned out to see the local guys race against the "big time" guys and that led us to follow the tour. Put together some family packages so an average fan can bring the kids. Buy some ad time on non-traditional venues. Use some of the sport and entertainment folks who already like the sport to be spokesmen. They always show the rock star or NFL'er at the starting line, why not pay them to do a commercial or two. (or tweet or facebook or whatever) Lots of folks don't know who John Force is. Give them somebody they know. Upgrade the tracks. Big screens and easy access to facilities. Pave the parking lots or offer free park and ride from someplace that's not a mud hole. Find a network that will show the races at a standard, reasonable time.