Hey everyone I have a few questions about a sponsorship proposal I am looking to make. Through a contact at work I have found a place that is looking to possibly sponsor a local racer. It is a small but growing ice cream chain. Now here is the hard part, I've never put together a proposal such as this. From the sponsored racers out there what are some of the basics that go into these? I have a few idea floating around in my mind but would love to know of any other ideas to put into it. Thanks as always for the advice.
Here is another take on the subject:
You have heard they possibly could be looking to sponsor a local racer, correct? Do you know what type of car? Driver preferences? Preference of tracks they want to be represented at?
Once you get answers to those questions you will see if you fit into their parameters.
If you fit, then you need to find out what their goals are for the sponsorship. You cannot sell their product, you can only provide an advertising vehicle that either creates recognition, POP foot traffic or a place to provide samples. Maybe they just want to be a part of a team but don't want to own anything, so putting a little money up as a sponsor allows them the access. Maybe they want something for employee moral.
With answers to these questions you can start thinking about a proposal.
Next questions need to be about budget, theirs in particular. Also talk to them about what they feel the car should look like, uniforms, and support vehicles.
All of these questions need to be asked of the decision makers of the company. Then form a proposal that starts off with your proposed program to fulfill their stated desires. Use a lot of pictures and big type, get to the point and don't be wordy. Make sure the cost of the program is in line with their budget. Spell out the results you are proposing and a way to monitor and report them to the company.
If you talk to the people involved first, your proposal will be on target and read. Most proposals miss the company's goals and are tossed immediately. Try to get an informal meeting early, have facts in your head about what you can do, where you can do it, and how much cost is involved. Take existing photos of you, your crew, your car and operation to the meeting. You never know what is going to spark the interest in you that will get you in the door. And make sure the vehicle you drive up in is neat and clean. You would be surprised how many people judge you by the appearance of your daily driver.
