Nitromater

This is a sample guest message. Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!


silly season continues (21 Viewers)

If memory serves me right Cruz and Snap-On have had a relationship since 1992. I have said this on Facebook several times it's common knowledge that the money from Snap-On is nowhere near the money other teams are getting. I think Cruz uses Snap-On as a magnet hoping to attract other sponsor(s). However Cruz needs to look at how he is currently marketing himself, his team and his image. Cruz doesn't have merch on the NHRA site. When you go to cruzpedregon.com very little of what's offered has Snap-On or their logo other than new and used crew shirts. Fans want to support the "Snap-On" car and driver. Look at other racers sites or the Nitro mall if you think I'm wrong. Finally if he's not getting the money he needs/deserves to run a competitive operation perhaps it's time to change or hire a PR person or group who knows sports marketing like everyone else has. Just my .02 on the subject.
That has more to do with the snap on trademark they don't need to licence him the trademark or they can pick and choose what he is allowed to use the logo on. That's a two way street the sponsor needs to want him to use the logo on his merchandise and not theirs
 
That has more to do with the snap on trademark they don't need to licence him the trademark or they can pick and choose what he is allowed to use the logo on. That's a two way street the sponsor needs to want him to use the logo on his merchandise and not theirs
True but if Cruz is sponsored by Snap-On and they are already on the car, trailer, crew uniforms, press releases/press kits you would think Snap-On would want to be on the mech also. Something just doesn't seem right when compared to what our sponsors wanted and what the other teams racing today are doing.
 

Users who are viewing this thread

Back
Top