This sport was built on the foundation of the quarter mile. For decades, drag racing was 1,320 feet, plain and simple. But who in the early days of drag racing could have imagined that today’s nitro cars would be approaching half the speed of sound in just 1,000 feet? Nobody back then could have dreamed that was possible.
When you really think about it, NHRA has actually done a solid job over the years managing speed and safety, while still allowing the cars to get incrementally faster. But we’re living in a very different reality now. Several major factors have all converged at the same time, almost like a perfect storm.
We’re dealing with tire failures at ever-increasing speeds, short shutdown areas, rising insurance costs, and the overall cost of racing skyrocketing. Many racers are being pushed out simply because they can no longer afford to compete. Parts attrition is brutal, with teams routinely blowing things up just to stay competitive at the highest level. On top of that, major corporate sponsorships are disappearing. How many Fortune 500 companies are willing to spend millions of dollars for just a few minutes of TV exposure per race, even if their car goes four rounds and wins?
Then there’s the loss of tracks. No tracks means no racing. If the grandstands are half-empty at national events and mostly empty at divisional events, how can we expect tracks to stay in business and operate with limited revenue?
From my perspective as an outsider, all of this has to be considered together if the sport is going to survive and thrive in the future. There are a lot of smart people in this chatroom and a lot of smart people within professional drag racing itself. It’s hard to believe that a reasonable middle ground can’t be found, one that addresses the bigger picture of the sport’s long-term health.
That bigger picture includes the cost of racing, parts attrition, safety, the quality of the racing itself, the fan experience, and the entertainment factor that originally made this sport what it is. It also means increasing the overall value of drag racing in a way that attracts major corporate investment again. It’s not about 1,320 feet anymore, it’s about survival and future growth.
I watch a lot of old NHRA races on TV, and the most striking difference between the Winston-era races and today is the crowd size. In the ’80s and ’90s, tracks were packed to the rafters, grandstands full from the starting line all the way down the strip. Today, many motorsports venues are shutting down sections of grandstands. Pomona shut down the entire west-side grandstands years ago and now uses the space for signage. Those seats used to be full of fans. I actually preferred sitting on the west side.
So the real question is this: how do we make the sport exciting enough again to fill those seats like we once did? The racing itself is as good, if not better than it’s ever been. What’s changed is the overall experience at the track, especially with the nitro cars, and perception of what professional drag racing is.
I truly love this sport, but it feels clear that professional drag racing needs a long-term, big-picture solution, one that ensures it doesn’t just survive, but continues to grow and thrive. Again, I’m just a fan, but maybe it’s time for NHRA to re-invent itself and evolve it's business model. Perhaps that means forming a true advisory board, not just PRO, a true advisory board made up of team owners, drivers, track owners, tire manufacturers, sponsors, and even fans through a serious, in-depth survey that is genuinely taken into account. Fans are the end users and the fans are the ones who buy the tickets and tee-shirts. What fans care about is important. No fans, no professional Drag Racing.
Just a thought from a life long fan who has gone to races all over the country for my almost my entire life. I want to see all sanctioning bodies of professional Drag Racing thrive....