I guess the real point is that many people including housewives, doctors and so forth who really are not all that much of a gearhead like and watch other forms of motor racing mostly NASCAR. Drag racing fans on the other hand seems to be mostly gearheads or family of a gearhead. That limits the number of exposures the sponsor gets and also the type of sponsor.
Couple that with the fact that if your a front runner your burnout gets watched and you perhaps get interviewed before or after the race while the car in the other lane get largely ignored. And that's before the first count down cut. If you don't make the cut your chopped liver.
In the mean time those big ol billboards with the sponsor's name on it just keeps goin around in a circle for what seems like days all the while getting some exposure or mention from time to time with millions watching. Then after the fact each race is rehashed for several days and next weeks event is analyzed over and over. Everyone want to know why so and so isn't running well or in contention. Did you ever hear that question asked about Doug K. or anyone else on ESPN sports center?
All the while we are on the track and in the interview booth an average of about 20 seconds per pass. So if we win we get about 2 1/2 min. for our sponsor. Next week if we go out first round and get about 40 seconds exposure.
All I'm saying is we're over way to quick and only watched by a limited audience to ever be an effective marketing tool except to a limited number of sponsors.
And those big ol bill boards are still goin in a circle just like something you just flushed down the drain.
