For many of us, we complain about the price of admission for a national event. But here is another issue where the customer was priced out of the NHRA market.
For 40 years my dad's small company (Valley Head Service) advertised in the National Dragster publication (along with several other print publications). Starting out with 1/4 page ads then to 1/8 ads until all that was affordable was the rate-holder 1" x 2" ad in the Market Place section in the back. However, when the cost was raised to $600 a week, that was enough to end the relationship. As an advertiser, he would get perks like 4 free passes to the Winternationals and World Finals. That went away too.
Anymore, he does better with DRIVE Magazine and other publications that are more localized and others that cater to the Nostalgia seen. VHS still has a global presence and has stayed busy during the shutdown, but has cut all ties to NHRA. we don't recognize anyone there anymore.