Hi Steven,
I'm a long time fan of your dad's. I grew up in Lakewood, CA - now living in Pittsburgh, PA (why, I'm not sure!) Also, a long time fan of Nitromater although I haven't posted for a very long time - I lurk alot! (I even have a couple of the infamous Mater "lammies" from back in the day!)
I've been thinking about your 3"x3" face/photo idea. I think you're on to something.
Here's a couple of ideas to build on:
First - there are two organizations that would be a perfect fit for this:
facebook - A funny car covered in smiling faces on TV has to peak some interest in their marketing department. Put a big facebook "f" logo on each side and the name FACEBOOK on the front and rear spoiler. Throw in some hero cards and i'm sure ESPN would give it a little extra air time not to mention some of the other networks.
Get some pop culture websites involved, get it on "youtube", and there's gotta be a Guinness World Record in their somewhere.
Advertise the promotion/donation on facebook and you'll have an instant audience of 500 million people.
The second part of this involves a charity. If you donate a portion of the proceeds received to a charity, it'll most certainly increase the number of donations. You'll get more press, more air time, and a tax write-off. It will probably help in selling the folks at facebook on this.
So where am I going with this - Operation Smile.
Operation Smile is a charity that provides operations for kids with cleft-palate
and other facial deformities. They provide operations for kids all over the world at an average cost of $250.00. (that's 10 3"x3" photos per kid at $25 bucks a pop) I have a cleft lip and have a mother, daughter and a nephew with a cleft lip and palate and know how much it means to these kids to be able to have the corrective surgery. (check them out at operationsmile dot org)
I'm sure the operation smile folks would be thrilled to get involved and I'm sure with their involvement it would be an attractive promotion for facebook.
I'm not sure how much real estate is on a funny car body but I bet when you divide it into 3 inch squares it's a bunch.
You could probably raise enough for a race or two and make a lot of kids happy as well. Oh yes, almost forgot, everybody who has a picture on the car has to smile!
Some additional promotional ideas -
create a website
youtube channel
If facebook has any photo site partners like photo bucket or flickr, another great place to promote!
Also, not sure what the relationship is between facebook and the studio that released "The Social Network" but there may be some cross promotion in there somewhere - maybe a DVD release?
I'm a marketing guy - can you tell?
Hope to see a facebook/operation smile funny car at an NHRA event soon!
Gary
p.s. - feel free to contact me with any questions or to talk about this in more detail.