Ford redesigns the F150 about every 5 years. Which F150 do you think Ford makes more money on, the first one off the line or the last one off the line 5 years later?
Now think about Goodyear Fuel tires. They have been basically the same for 4 or 5 years. I have no doubt they were initially losing money ... But at ~ $1600 per set, times all cars, times all events, you would have to think they are at or have surpassed the break even point. I would conservatively estimate 40 sets of fuel tires per NHRA event, which would equal ~$64,000 per event, times 24 events equals ~$1.536 million per year just at NHRA national events. Throw in IHRA, match races/special events, testing and they are over $2 million per year (8-10 million since the tire was introduced). Does it cost Goodyear ~$2 million per year to manufacture and support their fuel tires when all the hard work was done years ago? Also, if speeds stay where they are now (or less) they can use these tires for the foreseeable future, whether it is at the quarter or 1000ft, which would allow Goodyear to keep recouping any costs associated with the tire.
Do they use the same tire for Alcohol and/or Nostalgia? If that's the case ... Goodyear is doing OK.