Sean DeWitt:
I happen to agree with you that the ticket prices are not out of line and to me it seems reasonable.
For the NHRA and any other group putting on events the trick is to give the fans more then they are expecting so that they feel it's worth the money they are spending.
Where things are changing today is the fans have so many more options for where they choose to spend their money.
Most fans would love to attend more National Events for all kinds of sporting events but they must pick and choose which ones to go to based on their family budgets.
Today when a family wants to go to any event from drag racing, NASCAR, football, baseball, monster truck races and everything else it's hard to please the entire family wishes.
This is where the SMART promoter comes in because he runs events where their is something for the whole family to enjoy and have fun doing and where they feel their money was well spent.
The kiss of death for any event is when you attend an event and on the ride home start thinking about the money you spend and realizing it was not worth it!
The way to build a fan base is to give them more then they are expecting each time they attend one of your events.
What do you think is the most important part of putting on a National Event for the NHRA? In my opinion the most important thing is that they make the fans happy and they cannot wait to attend another national event.
Once you loose the fans it is all downhill from there!
I don't know if any of you ever attended an event at Charlotte Motor Speedway back in the day when Humpy Wheeler was the promoter but he really knew how to put on a Great Show and he gave the fans the best experience of a life time and they came back with sell out events for years.
Jim Hill
www.nostalgicracingdecals.com
