You still didn't answer my question; how is NHRA losing money with I-cards? NHRA didn't invest mega $$$ to produce those products, how is NHRA losing money?
Sorry, I guess I wasn't clear enough.
Previously, the owner of iCard approached NHRA and made a deal to pay them for providing the feed. That's income. The level of investment needed doesn't matter, simply that someone has determined the product has worth.
If the feed is turned on for free, you're giving something away. And, you're once again established the value.
Look at pro athletes and autographs. Distasteful as I find it, do you think there will ever be a time where no player charges for autograph sessions? Yet, once an autograph was free to all.
It's not like the system is a no-cost situation. Someone still has to set it up, maintain it, provide the server, operate the server and connection, and keep everything running. If NHRA decides to assign one of their employees to do that (assuming they have someone capable already on staff) it's a direct cost as the new duties mean someone is now doing something else.
Not only is the incoming revenue gone, but you also have an investment in hardware and employee time. Just losing the revenue takes things to zero. The rest of it generates costs.
I'm still not sure why I'm not totally understanding what you're asking. Are you thinking that the feed is just laying there, someone takes 5 seconds to flip a switch, and the broadcast happens?
I'm getting the feeling that some people are looking at me as the bad guy in this situation. Those who know me over the years know that I am far from being a Glendora cheerleader.
There was such a lack of facts regarding the issue that I thought I could help things by adding some detail. I guess that didn't happen as it appears I stirred things up.
Would I like to see the iCard back in operation? Absolutely! But after many years of working in the business, I was simply stating my opinion as to how likely it was for that to happen.