I think this is the best thing Jr can do at this point, He was a major success before with Budwieser, now He will be Huge, Pepsico will have a field-day with Him, Dale Jr. will be the face of NASCAR, not that He wasn't already but now, Its going over the top. He is a great person, who is begining to "groom" himself into a much greater role in motorsports marketing. It has been fun watching him grow up, now lets see him put those skills to work on the racetrack, he has already earned his respect as a racecar driver but now he has a chance in a proven top notch, racecar. A Championship!!!!!!! go # 88