I'm not sure what's so hard to figure out. This is about making money and hoisting trophies at year's end and that is IT. I shall explain.
In the beginning, Cory brings Fram and himself to Don; Cory gets a championship team and race car and a nice salary; Fram gets major exposure, so does DSR; Fram has deep pockets which means money in the bank for Schumacher, thanks to a 3+million dollar sponsorship. A BUSINESS decision on everyone's part and everyone is happy.
Enter 2010. Don knows his 3.75 racecar has the right stuff. Well, it places third, partially due to Cory's occasional erratic starting-line reaction times. Not good, if you're DSR. But the car is going rounds, still getting plenty of exposure and the Fram suits may not completely understand a reaction-time defeat. Besides, Cory Mac is a household name and he did win a lot more than he lost. So, Fram is still happy and happy sponsor is a good thing. But most likely unknown to them, the team owner ain't quite so happy.
Enter Spencer Massey, presumably with Gene Snow's money (not quite sure where he fits in), 20 years younger, bright, talented, good with the media and with money in hand. So, if you're Schumacher, do you keep what you have, a good but aging driver that still has a fine pedigree and a lot to offer - or do you replace him and speculate with this young stud holding a fistful of dollars? Yep. It's business.
You present your case to Fram and convince them the younger demographic is the way to go, and Spencer can indeed chop down a tree. So, Fram gets a new young pilot in the same championship-caliber car, same max exposure, DSR gets the same plus a bunch of money to boot - and again, everyone is happy...well, other than Cory. It's BUSINESS, you know.
As for Ron Capps, NAPA and his 3 year extension? No doubt NAPA made Don an offer he couldn't refuse. Again, business. If a different driver/sponsor offered significantly more, Ron Capps would be looking for a job. It's business.
And Don Schumacher is in the business of making money and winning championships. Everything else, and I mean everything, takes a back seat. There is no loyalty. Friendships mean nothing when the light turns green. Money - and championships, pure and simple. And we that sit here and talk about it all either condone how he runs his operation, or we loathe it. But it is what it is.
Myself? I don't know a great deal but I'll bet a dollar to a donut I didn't miss this call by much. But in my opinion, there's life beyond money and championships. I can replace money. I can't replace lost relationships and I can't afford to lose any. Not that I'd mind a bit more money, and maybe just ONE championship trophy.
