For a company to use my dead loved ones name to make a point, any point, within less than a month is tasteless. Heck we fly the flag at half mast for a month...
If one of my loved ones died in a race car crash, and he or she could have possibly survived had they been wearing a HANS device, I not only would have supported the HANS company talking about it, I would have paid for the press release.
This is the kind of information that needs to get in racers' hands, and in their minds, NOW. The devil with the PC and the hurt feelings. Get the information out there.