Same up here. Like Hatfields and McCoys. It's almost like they speak different languages.
I don't get it. I like motors and things that go fast. I prefer drags, but have been to a few NASCAR races and you gotta like the sound of 30+ high horsepower V8's coming around into turn 1. Yes, it's nothing like nitro cars, but it's still pretty cool.
As for ads, when the race comes up here on the Swing, they do a pretty good job. All kinds of radio stations, and a surprising amount of TV ads. It has to be NHRA, because I can't believe the local track has the coin to pony up for the coverage they do.