Montoya is a racecar driver through and through. For him all this media stuff is a necessary evil he has to endure to do what he enjoys doing. He is an *******, but he is an ******* that can drive the heck out of a racecar.
Jacques Villenueve actually had it put in his F1 contract that he didn't have to do any media appearances at one point.
That being said, I do feel he deserves whatever the fallout from this is.