Not true, millennials value live experiences. It’s up to sports event promoters to provide that. Look at the way baseball games provide so much interaction for fans and make it about more than just guys swinging a bat at a ball.
I do believe millennials, like any other fans also need to believe that they too could be out there. That’s what we all do when watching sport, right? We dream of what it would be like to be out there. That is why racers like Ferre or Audrey Worm or the Russos are important, because they show the dream is still accessible.
That’s perhaps why there has been so much angst over the incident, because Ferre represented the ‘Everyman’. If fans feel too disconnected from the possibility of participating themselves, it isolates them from the experience.