NHRA has signed a multiyear agreement with Traxxas, the leading manufacturer and seller of high performance radio-controlled vehicles. The agreement designates Traxxas as the Official Radio-Controlled Performance Products of the NHRA and will fully integrate the Traxxas brand into all aspects of NHRA, including extensive multimedia rights, broadcast elements, and a strong on-site presence, including interactive displays, signage, and entertainment features.
The sponsorship includes new Top Fuel and Funny Car specialty race-within-a-race programs, both sponsored by Traxxas. The specifics of the specialty programs, including locations for each event, will be announced at a later date. Traxxas will provide $260,000 to fund the two programs, and the Top Fuel and Funny Car specialty-race winners receiving $100,000 each.