Complete hypothetical situation.
A guy named Con Rapps just won the Championship driving a Hudson.
Con started his own team. He is keeping the team intact and figures to be a Championship contender for years to come.
Con has not announced what make of car he will drive.
Hudson has announced that they are backing a different new team that they have a relationship with, but could still be with Con.
Con has talked to Edsel, Duesenberg and others who might want to be involved.
No formal announcement, yet.
Con has the Championship to sell.
Con could tell Hudson: "I need X dollars to stay with you." (Remember Hudson already committed $$ to another team)
Con could tell Edsel or Duesenberg: sponsor me for X dollars, and you can tell people "The Champ drives a Edsel!" (Or Duesenberg)
What do you do if you are Con?
What do you do if you are Edsel or Duesenberg?
Strictly hypothetical......
Alan