We can argue, whine, and otherwise agree to disagree all we want, but until professional drag racing is unified under one banner we have a fundamental disability when trying to compete with an entity such as NASCAR.
NHRA can change point programs, money, press packages, and market the sport until the cows come home, but they will fall ultimately empty until we include IHRA in the mix.
We have an identity crisis and it has been growing since "Wildlife Racing" ran out of steam decades ago...
What put drag racing into the American home were the Hot Wheels toy sets of the late 1960s and early 1970s. We do not currently have that type of offering and have not truly had it since that time.
It is the outside world that needs to welcome professional, and amateur drag racing.
I see nothing from NHRA to promote safe driving insurance discount programs to NHRA members. I see no effort to correct the flaws in insurance coverage where many companies will cancel in insurance policy of the car is used at the track (and they find out about it). I see no effort (except for the Ashley Force barbie) that has taken any roots at all with our children, that benefits the overall sport of drag racing.
We do enhance our sport... We have much better tv coverage than we did years back... We have better and more professional people at all levels... We have graduated from tobacco to more media friendly sponsors...
But... We have communities that don't like the noise... We have environmentalists working to legislate out of existance performance cars... We have far less visibility than NASCAR... We have fallen behind in the most important are, which is providing enough positive visibility to ourselves to encourage insurance companies to step up and promote the "take it to the track" concept (which will make tracks more appealing to the general public). We have fallen behind by not integrating a series between IHRA and NHRA ( like the ABA-NBA, NFL-AFL, American and National league MLB teams)...
We have failed to capitalize on drag racing being an American sport. We have failed to promote our good safety record and trackside inspections as a way of encouraging more people to participate.
We do a great job of marketing to ourselves, but a horrifying job of marketing to the non-drag racing citizen.
I have left out many details and I'm sure I will get flamed for my opinion on this, and there will be cries of: The IHRA isn't competitive (remember Joe Namath?), and "We heavily promote our Junior Dragster program (The DIsney movie)... but repetive advertising is what brings in the people and we are a one trick pony in that regard (no offense to Paul Simon)...
Get PRO to attack this issue from a "global" (50,000 foot) perspective... Use Don Schumacher's leadership skills and the experience of Snake and Garlits, bring the Force family and Joe Amato on board, put Eddie Hill's face in the News,(nobody can resist that smile), and bring on some younger members like Erica Enders and the other wonderful ladies we have, and some regional/local sportsmen racers and build a core team of professionals to put together a real trade association (not a sanctioning body). Offer course on economical driving practices and public safety to put some dollars in the marketing coffers and NHRA will listen.
One voice is one voice, but when I look at how the computer industry has developed in a short time with vendor neutral certifications to promote standards of competency, as well as build a war chest to fight bad legislation, I see no reason that as drag racers we cannot utilize that model and apply the core infrastructure to put our sport at the top of the heap in terms of being safer, more exciting, and more supported and other sports. We may not replace baseball but we can certainly build a format of viewership and participation that is important to the majority of households.