BJN
Nitro Member
- Joined
- May 3, 2007
- Messages
- 101
- Age
- 57
- Location
- Temple, Tx
heres food for thought..........
14 Nov 2007 18:49 CST WSJ(11/15) Breaking Insight From WSJ.com
(From THE WALL STREET JOURNAL) Hot Rods Head
For IPO Track
---
Association Shifts Gears
With Pro-Racing Unit;
From Fans to Investors?
The National Hot Rod Association is about to be in a league of its own.
The NHRA's pro-racing arm is gearing up for a change in ownership that would transform it from a 57-year-old nonprofit organization into a publicly traded entity. (It would join the tiny U.S. Basketball League and American Basketball Association as publicly traded sports bodies.)
The structure would be the culmination of a $121 million buyout of the drag-racing business announced in May by HD Partners Acquisition.
Eddy Hartenstein -- along with partners Larry Chapman and Steve Cox, who helped build satellite-TV giant DirecTV in the 1990s -- says they can double the Hot Rod circuit's $11 million in annual cash flow in three years, in part by expanding sponsorships and TV viewership of its 23 events. Those events can draw as many as 125,000 people over a weekend, they say, adding that it is the second-largest race-car league after Nascar.
The Hot Rod plan makes us wonder whether this could be a trend. Could 75 million Nascar fans one day get to support their league in another way -- by buying shares? Or could the NFL, NBA or NHL give fans a chance to share in the billions of dollars of profits they generate? It wouldn't be hard to think up ticker symbols.
-- Dana Cimilluca
14 Nov 2007 18:49 CST WSJ(11/15) Breaking Insight From WSJ.com
(From THE WALL STREET JOURNAL) Hot Rods Head
For IPO Track
---
Association Shifts Gears
With Pro-Racing Unit;
From Fans to Investors?
The National Hot Rod Association is about to be in a league of its own.
The NHRA's pro-racing arm is gearing up for a change in ownership that would transform it from a 57-year-old nonprofit organization into a publicly traded entity. (It would join the tiny U.S. Basketball League and American Basketball Association as publicly traded sports bodies.)
The structure would be the culmination of a $121 million buyout of the drag-racing business announced in May by HD Partners Acquisition.
Eddy Hartenstein -- along with partners Larry Chapman and Steve Cox, who helped build satellite-TV giant DirecTV in the 1990s -- says they can double the Hot Rod circuit's $11 million in annual cash flow in three years, in part by expanding sponsorships and TV viewership of its 23 events. Those events can draw as many as 125,000 people over a weekend, they say, adding that it is the second-largest race-car league after Nascar.
The Hot Rod plan makes us wonder whether this could be a trend. Could 75 million Nascar fans one day get to support their league in another way -- by buying shares? Or could the NFL, NBA or NHL give fans a chance to share in the billions of dollars of profits they generate? It wouldn't be hard to think up ticker symbols.
-- Dana Cimilluca