Toejam
Nitro Member
- Joined
- Jul 10, 2006
- Messages
- 9,757
- Age
- 64
- Location
- Albuquerque, NM
Mr. Groom, advertising in drag racing can and is a good investment if the team is a good marketing machine. If it's not then I agree with you. Force and Bernstien have two of the longest advertising deals in not only drag racing and motorsports but in sports period.
On a regional level, my car was seen live by nearly 300,000 people in 2007. my website CapRacing Home Page had over 450,000 hits in 2007. My car was in several newspaper stories in 2007, the documentary about my team was seen on local TV eight times over the holidays and by the feed back I know people watched it. The car was also in a televised parade. Our car also has generated more positive feedback then anything else Capitol sponsors according to the owner of the company. We give out thousands of pictures and posters. That's a good return on investment.
I have had other advertisers approach me wanting to sponsor me. To top it off I was in an ad for Toyota in Time Magazine. The sky is the limit you just got to look for the opportunities and make it happen.
Rich I think NHRA needs to hire you in their marketing dept! To say that NHRA's advertizing and marketing dept. is completely inept would be an understatement!
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