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If you could come up with a TV ad for Drag racing...
- Thread starter Toejam
- Start date
Terry
Nitro Member
Joe, remember the "drag racing weiner dogs?" I think something in that vein combined with the humor in the NAPA Capps 'funny car" would be a good idea--kinda deal with the public perception or lack of knowledge about drag racing while still giving them a glimpse of the power and spectacle of the whole deal. Did that make any sense at all, Joe? Probably not...it's been a long day...
Professor Dave
Nitro Member
And along that line, I would have Ashley climbing out of her funny car after running 320+ and saying "This is what I drive on Sunday." She then walks over to a nice new Mustang and says, "but this is my daily driver." Or you could reverse it-have her get out of the new mustang, saying, "this Is my daily driver", then have her walk into her trailer, come out in her fire suit and say, "but this is what I drive on Sunday." and show her at 320 plus. Either way-I'd just love to see Ford using her to sell cars.
downtime
Nitro Member
I would probably take a real hard look as co-op advertising, along the lines of "We got the Power" and now we are running "Full Throttle"...
Possibly this could dovetail into a safety message as well with a "Take it to the Track" subtitle of sorts.
I think the key points of any adverising have to quickly and clearly make an impression on people new to the sport or people who have stereotyped the sport in an effort to drive attendance on the screen and at the local track events by letting them know this is an accessible form of motor sport (bracket racing) as well as the fastest show on earth.
NASCAR grew up, in terms of general public acceptance and it is well past the time that our sport did the same, and do it in a more professional manner as we have something the "everyday Joe" can participate in without needing to buy a trailer or sink a fortune into his/her vehicle.
We also have a strong message of public safety and perhaps that Geico lizard might want to take a turn at the handlebars as Geico promotes their motorcycle coverage?
Anyway, a ip of the hat to Big Daddy, Snake and Mongoose, and maybe even Wild Willie Borsch might remind some folks of the nicknames of old, and tie that into the faces of the "new" with Ashley Force and her Dad, and please think of TJ and Melanie.
Almost all the greats have a story and rich heritage. Forget who we cheer for and who our favorites are, lets give some faces and personalies a chance to enter the hearts and minds of our young fans and potential fans.
In many ways drag racing is truly a family sport with people like Don an Tony Schumacher, the Pedregon brothers, Warren and Kurt... This list is endless and the message all these folks and many others bring can be quite powerful if properly scripted and targeted at the most favorable demographics.
Remember...
Mom's (in general) want to emphasize safety.
Dad's want to have fun but also want their kids keeping their street driving within the speed limit.
And the young folks generally want to let it all hang out.
The message of legality safety can be conveyed through a timeslip and a win light, and where skill driving and dialing can make up for a lack of funds or a slower vehicle. And to actually put your own vehicle on a track where the icons of the sport have raced is something drag racing can offer at an extremely low price compared to other major motorsports.
Possibly this could dovetail into a safety message as well with a "Take it to the Track" subtitle of sorts.
I think the key points of any adverising have to quickly and clearly make an impression on people new to the sport or people who have stereotyped the sport in an effort to drive attendance on the screen and at the local track events by letting them know this is an accessible form of motor sport (bracket racing) as well as the fastest show on earth.
NASCAR grew up, in terms of general public acceptance and it is well past the time that our sport did the same, and do it in a more professional manner as we have something the "everyday Joe" can participate in without needing to buy a trailer or sink a fortune into his/her vehicle.
We also have a strong message of public safety and perhaps that Geico lizard might want to take a turn at the handlebars as Geico promotes their motorcycle coverage?
Anyway, a ip of the hat to Big Daddy, Snake and Mongoose, and maybe even Wild Willie Borsch might remind some folks of the nicknames of old, and tie that into the faces of the "new" with Ashley Force and her Dad, and please think of TJ and Melanie.
Almost all the greats have a story and rich heritage. Forget who we cheer for and who our favorites are, lets give some faces and personalies a chance to enter the hearts and minds of our young fans and potential fans.
In many ways drag racing is truly a family sport with people like Don an Tony Schumacher, the Pedregon brothers, Warren and Kurt... This list is endless and the message all these folks and many others bring can be quite powerful if properly scripted and targeted at the most favorable demographics.
Remember...
Mom's (in general) want to emphasize safety.
Dad's want to have fun but also want their kids keeping their street driving within the speed limit.
And the young folks generally want to let it all hang out.
The message of legality safety can be conveyed through a timeslip and a win light, and where skill driving and dialing can make up for a lack of funds or a slower vehicle. And to actually put your own vehicle on a track where the icons of the sport have raced is something drag racing can offer at an extremely low price compared to other major motorsports.
willy
Nitro Member
I would just like any commercial that would show the power involved.
Ya know..like the Lambo..or any what they consider muscle car..doing what we here all the time. Going 200 mph and the T/f leaves (or Ashley's F/C) when they go by..and just show the public what these beasts will do..catch them within an 1/8 mi..on camera. I believe that would make a hell of a statement.
Ya know..like the Lambo..or any what they consider muscle car..doing what we here all the time. Going 200 mph and the T/f leaves (or Ashley's F/C) when they go by..and just show the public what these beasts will do..catch them within an 1/8 mi..on camera. I believe that would make a hell of a statement.
clwill
Nitro Member
I think all three Daves above are right on target. Some great ideas.
How about:
World's fastest animal: Cheetah, zero to 60mph in 6.08 seconds
World's fastest production car: Ferrari Enzo, zero to 60 in 3.68 seconds
NHRA Top Fuel Dragster: zero to 60 in 0.60 seconds (or whatever it is)
People know they're fast and loud. Can't communicate the loud, but you certainly can communicate the fast.
How about:
World's fastest animal: Cheetah, zero to 60mph in 6.08 seconds
World's fastest production car: Ferrari Enzo, zero to 60 in 3.68 seconds
NHRA Top Fuel Dragster: zero to 60 in 0.60 seconds (or whatever it is)
People know they're fast and loud. Can't communicate the loud, but you certainly can communicate the fast.
clwill
Nitro Member
Reading the other thread on autographs how about:
Kid at a NASCAR race asking his dad if they can go down to the pit to meet the drivers. Dad laughs, "yeah, right".
Kid at the fence of an Indy car race being kept 100' feet away, drivers are very aloof, snotty, looking right through him.
Kid getting picture and autograph time and time and time again with the Forces, Capps, Schumacher, Sampey, etc., etc.
Kid at a NASCAR race asking his dad if they can go down to the pit to meet the drivers. Dad laughs, "yeah, right".
Kid at the fence of an Indy car race being kept 100' feet away, drivers are very aloof, snotty, looking right through him.
Kid getting picture and autograph time and time and time again with the Forces, Capps, Schumacher, Sampey, etc., etc.
Joker
Nitro Member
I love it!
Fuel FC Fan
Nitro Member
Some years back I thought the ad. campaign with K.B.'s Bud King sitting on the Launch Pad, then the "slow-mo" during take off with the G.Y.'s smokin was over the top.
They ran that commercial during all hours here in So. Cal.
Just had a way of getting your attention.
They ran that commercial during all hours here in So. Cal.
Just had a way of getting your attention.
I have to say that sounds like a winner! Everytime I've taken a first timer, the accessability of the Pits is one of the first things they notice right away!
TAFC 5 81
Nitro Member
Pits are cool. I took my family for the first time last Friday at Atlanta. We were not in the pits for 30 minutes (wandering around) and they all got Force to sign their stuff. Face to face w/ the biggest star had impact.I have to say that sounds like a winner! Everytime I've taken a first timer, the accessability of the Pits is one of the first things they notice right away!
Terry
Nitro Member
Great! I really like that Christopher!
G'ginna
Nitro Member
The little old lady with thick glasses & can barely see over the steering wheel out for a Sunday drive with traffic passing her and her not stopping for anything, including lights. (There was one like this in Taos - every so often she would find out where her boys hid the keys & off she would go.)
Cut to Ashley & Melanie with one of them saying "this is my idea of a Sunday drive" as the tree lights go to yellow...
Cut to Ashley & Melanie with one of them saying "this is my idea of a Sunday drive" as the tree lights go to yellow...
ok, heres mine. Its a weekday night and Tommy and Melanie are sittin' on the couch at home watching TV
Melanie - Honey did u take out the trash
Tommy - no, i think its your turn
Melanie - no i'm pretty sure its your turn
Tommy - ok lets flip a coin to decide
Melanie - no wait i got a better way
scene switches to both of them on the starting line Tommy in the monster car, Melanie in the Pro Care FC, they launch and have close side by side race
next scene Tommy in full fire suit handing the trash to the garbage man shaking his head exclaiming she beat me on a hole shot !!
Melanie - Honey did u take out the trash
Tommy - no, i think its your turn
Melanie - no i'm pretty sure its your turn
Tommy - ok lets flip a coin to decide
Melanie - no wait i got a better way
scene switches to both of them on the starting line Tommy in the monster car, Melanie in the Pro Care FC, they launch and have close side by side race
next scene Tommy in full fire suit handing the trash to the garbage man shaking his head exclaiming she beat me on a hole shot !!
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Joker
Nitro Member
I like that one also........Maybe we should be in charge of marketing company's. Here's one I would like to see:
Ashley: Dad, can I go? Please?
John: Still No Ashley
Ashley: But Dad
John: For the final time, NO
Ashley: Thats only b/c you have bad memories
and then it cuts to Her beating him
or this one...........
Something along the lines of Dale Jarrett and Bob Vandergriff racing the big brown truck (which I'm surprised we havent seen alot of UPS commercials)
Or maybe a Kenny Bernstein and Brandon back and forth banter one,
Brandon: Bud Prince
Kenny: Bud King
Brandon: 330 mph
Kenny: 1st to 300 mph
Brandon: Bud Light
Kenny: Just good ole fashioned Bud
Then it cuts to "Lifes is good, no matter what you prefer" or something like that
ROCKY
Nitro Member
A NASCAR engine has about 900 horsepower. An NHRA Funny Car has about 8000.
An Indy Car goes about 220 miles per hour. An NHRA Top Fuel Dragster will go 330 in about 5 and a half seconds.
Have you ever wondered why a NASCAR driver celebrates a victory with a burn out? Just for a moment he dreams of being an NHRA Pro Stock driver.
Where do you go for excitement?
An Indy Car goes about 220 miles per hour. An NHRA Top Fuel Dragster will go 330 in about 5 and a half seconds.
Have you ever wondered why a NASCAR driver celebrates a victory with a burn out? Just for a moment he dreams of being an NHRA Pro Stock driver.
Where do you go for excitement?
B
Buzzz Miller
An old lady on the side of the road with smoke pouring out of the hood of her newer car from overheating. She is getting bad reception with her cell phone. A huge but non descript race trailer yanks over right in front of her and quickly stops. A crew frantically jumps out of the trialer and starts taking things apart. A total thrash. Tires some off, the hood and all sorts of stuff. The work is a blur as things are getting installed. The perfectly dressed crew now takes off with one guy rushing back and polishing one little spot off of the roof like he had missed a spot. The truck speeds away. Granny looks back at her car that is now tubbed with chrome wheelie bars and a polished blower and hat perched out of the hood. She looks unpleased for a split second then the huge smile of total approval and states something cheesy like "Righteous!" Then gets in and smokes um!
mick
Nitro Member
not sure how this could be an add.........
g. scelzi: hey ron, let's drive out to area 51 this weekend and see if we
can spot some of them UFO's.
r. capps: right on scelzi.......UFO's
g. scelzi: no, really, it will be fun
r. capps: gary, area 51 is CLOSED! nothing there!
g. scelzi: let's go see anyways
ron & gary climbing over peak of last hill.
both with telescopes peering into valley.
- show gary and ron looking into telescopes at same time, then show
them both look at each other with really big eyes
- show circular shot as if you the viewer where looking thru telescope;
zooming in on valley floor - the entire force team testing on runways.
g. scelzi: hey ron, let's drive out to area 51 this weekend and see if we
can spot some of them UFO's.
r. capps: right on scelzi.......UFO's
g. scelzi: no, really, it will be fun
r. capps: gary, area 51 is CLOSED! nothing there!
g. scelzi: let's go see anyways
ron & gary climbing over peak of last hill.
both with telescopes peering into valley.
- show gary and ron looking into telescopes at same time, then show
them both look at each other with really big eyes
- show circular shot as if you the viewer where looking thru telescope;
zooming in on valley floor - the entire force team testing on runways.
