Same story, different concept...
The trouble with NHRA and live broadcasting is still the nature of drag racing itself. While it's safe to say that the majority of the people here would likely tune in, there simply aren't enough "hardcore" fans to warrant any type of live feed. NHRA has played second fiddle to NASCAR for years now, and the primary reason is that NASCAR has pretty much evolved into "sports entertainment", similar to "pro" wrestling. Unless and until NHRA embraces this concept (please, NO!), then drag racing will continue to suffer lower ratings than NASCAR (which I cannot watch).
Let's look at the Memphis coverage, for example... who actually stayed up until 1AM on a weeknight to catch the finals? I didn't (ESPN2 had it still listed as some poker nonsense on the program guide!), and a lot of other people didn't either. What's the answer? Good question, but that's for another thread.
There IS room on satellite radio for drag racing, but the hard facts are that the sport itself is in trouble, and a radio deal isn't going to fix it either. The poster who suggested a top-down enema for management is on the right track...