A few nuggets from the Comp Plus article:
"Johnson’s partner in the operation is His Highness Sheikh Khalid Bin Hamad Al Thani"
"The team will be based in Indianapolis, and there are no plans to seek a corporate backer."
"Considering the partners involved it was no surprise when Johnson stated the cars would travel to the Middle East to make exhibition runs, probably once each year"
Wow, this is just a strange sounding situation. I guess its good for drag racing in some ways in that some new money is coming into the sport, but it definitely has some bad angles also.
Sustainable sponsors that gain long term benefits from an assocation with drag racing are what are really needed for the sport to survive and grow. A super-rich guy coming in to have some fun for a few years may or may not be good for the sport depending on how it shakes out.
It sounds like he can afford to use big $ to hire away some pretty good employees from some current teams that are right now struggling to survive, and that's going to cause some hard feelings.
I think there are going to be some increasing hard feelings between the "haves" and "have nots" in the sport. With John Force for example, he worked up from nothing to get the big sponsors and budget he has, so you can envy that but I can't ever see holding it against him.
But now we have a team with almost unlimited funds that isn't even going to need to put out any effort trying to attract sponsorship dollars, and when they win I can see it generating some large resentment from other competitors.
If this guy walks around the pits, does everybody have to address him as "your Royal Highness? That's going to be pretty wierd.
I'm trying figure out that if someone offered me a similar deal (ie, replace my current income with a substantially fatter deal that gave me, at least in some ways, more freedom and control) but with the same associations and requirements, would I take it. It would be a hard decision, but I don't know, to be candid it sounds too much like selling your soul to me.
Paul T.