Nitromater
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? about NHRA tv deal
- Thread starter Mike
- Start date
qualified17th
Nitro Member
Don't know the specifics of NHRA's deal, but in NASCAR they get a massive cut of the TV revenue. More than the race teams or NASCAR themselves. TV money is the tracks' primary source of revenue, even more so than ticket sales. It's how they managed to host races in 2020 with nobody in the stands.
nedannouncer
Nitro Member
Nope.
The NASCAR Tv Deal
NASCAR President Steve Phelps said that the sanctioning body is preparing to offer teams “a fair relationship” with the split of media rights dollars for the next deal that will start in 2025. The current split is 65% to tracks, 25% to teams and 10% to the sanctioning body, but those parameters were last affirmed in 2014 when the 10-year, $8.2B media rights agreement from 2015-24 was signed. Teams have made clear in recent months that they are intent to have serious negotiations with NASCAR about increasing their share of the pie in the next agreement. That is because teams currently rely on sponsorship for about 75% of their annual income with only 25% coming from guaranteed league income.
NASCAR President Steve Phelps said that the sanctioning body is preparing to offer teams “a fair relationship” with the split of media rights dollars for the next deal that will start in 2025. The current split is 65% to tracks, 25% to teams and 10% to the sanctioning body, but those parameters were last affirmed in 2014 when the 10-year, $8.2B media rights agreement from 2015-24 was signed. Teams have made clear in recent months that they are intent to have serious negotiations with NASCAR about increasing their share of the pie in the next agreement. That is because teams currently rely on sponsorship for about 75% of their annual income with only 25% coming from guaranteed league income.
One reason for asking the question is if there is a spring/summer date where Nascar is not running on Saturday night, and no football, maybe Fox could broadcast one or two NHRA races as a test. If if outdraws Sunday broadcasts and the track owners get a cut of the TV deal, that would help.
Also, a Saturday night nitro eliminations should get a huge gate, more tickets than Sunday would get.. ie drop to 3 qualifying sessions- 2 quals Friday, 3rd during day Saturday, start pro elims between 5:30-6:30 depending on time zone.
The thinking is Saturday is a big ticket day. Sat night would sell more tix than normal Sat day qualifying (even bigger ticket day), which would help offset Sunday. TV money could make up the rest and perhaps generate more net revenue than current format.
People may respond with 50 reasons why there are issues with the idea, but someone should try it. Sounds crazy, might work.
Ps- Ticket price points can be tricky. If currently a Sat GA ticket for 2 qualifying sessions is $50, would the market support $60 or $70 for 1 qual plus eliminations?
Also, a Saturday night nitro eliminations should get a huge gate, more tickets than Sunday would get.. ie drop to 3 qualifying sessions- 2 quals Friday, 3rd during day Saturday, start pro elims between 5:30-6:30 depending on time zone.
The thinking is Saturday is a big ticket day. Sat night would sell more tix than normal Sat day qualifying (even bigger ticket day), which would help offset Sunday. TV money could make up the rest and perhaps generate more net revenue than current format.
People may respond with 50 reasons why there are issues with the idea, but someone should try it. Sounds crazy, might work.
Ps- Ticket price points can be tricky. If currently a Sat GA ticket for 2 qualifying sessions is $50, would the market support $60 or $70 for 1 qual plus eliminations?
Thanks, not sure why I was thinking NHRA paid for their TV time.
Chili
Nitro Member
They definitely did with ESPN.
Chili
Nitro Member
I do think this is more viable with a Pro only event. Too many sportsman cars and classes for a two day only event. Back in the 70’s and early 80’s the Mile High Nationals eliminations were always run Saturday night. It was always a great show but they only ran 8 car pro fields. I think it was 85 or 86 when they moved eliminations to Sunday. I think in the best case scenario night eliminations would work on holiday weekends. You could run eliminations on Sunday night with most not having to work on a Monday. Of course the pro race teams seem to be against running after dark.
Does Fox pay the NHRA?
z28
Nitro Member
I would bet there is split of advertising revenue and some agreement to promote NHRA on other programming.
qualified17th
Nitro Member
That may be true, but I feel like NHRA's ability to run an efficient and timely show has improved dramatically since 1998
