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It was always said that NHRA was a great way for products to be put in the public's hands, sampling they called it. Winston gave out cigarettes for years, Shick gave out razors when they sponsored Jerry Toliver. Brut gave out samples with Ron Capps. It works well for Mission Foods hopefully, made me switch to them. Just think of all the everyday products that could be exposed. Does NHRA have a marketing dept. still? A friend that Drag raced for forty years now gives out new Hot Wheels cars from the trunk of his 67 Nova at car shows, it absolutely is a highlight for a kid to pick a car out, and he and his wife just love the excitement. Wouldn't it be beneficial for Mattel to give away some cars and get kids hooked maybe? I think so.
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