We feel this was the best position for us. We have been marketing the product awhile and saw first hand the positive response it was getting. Like Max said, we knew what we were able to do with Jager, we increased their US case sales by alot. This way, now, we have a direct impact on the products success, as well, we share in its potential rewards.
We've been looking for a product to "work" on and this seemed to be the right fit. It's no secret we are marketers first, racing just happens to be the vehicle to get part of the message across.
Everyone is real excited, we have assembled a great team and we all look forward to rolling up our sleeves and see where this takes us.
Bill Nychay
Director of Marketing / Sponsorship
VegasFuel
Naylor Racing