why is this survey on or associated with 'hegdes & company survey' company?
thought this was on the nhra website, but evidently not??
today geico announced an extension of their marketing partnership
with the nhra, the release states
The GEICO Trackside Team will entertain spectators during appropriate breaks in the racing action.
correct answer to survey question: downtime paid for, part of show
note to geico: not sure if 2 guys shooting t-shirts into crowd does much
to enhance your brand, sell insurance.........it sure doesn't for me.
-should have some sort of raffle for your insurance, or a voucher for a
really good percentage off for signing up.
- do a raffel - sell tickets via cross promotion with food or bev. vendor
- one winner every day - drawing after last nitro run on friday and saturday
- drawing before finals on sunday, sunday winner a better deal than
other two days
- have to be present to win - maybe even use the sunday winner in a
quick TV presentation on espn - now that's exposure!
- FAN WINS GEICO INSURANCE AT EVERY NHRA NAT. EVENT -
announced in front of stands during downtime each day.
hot 'geico babe' hanging with 'gecko' mascot, driving up and down bleachers
all day during downtimes selling the deal to the fans
NHRA Story » GEICO extends marketing partnership with NHRA