between rounds in the pits is a profit center, why decrease it?
unless you can prove or show greater TV ratings, the sponsor/s should be
aware that your product is same day/tape delay to a national audience and
that a greater focus is towards event attendance that provides a highly
unique selling tool to fans for up to 4-5 hours per day per event.
kiosks / midway / food & bev. / souvenirs / product samples / mailing lists
the guy polishing the pop can - can you imagine how many people walk out
of nat. events with a bottle of that stuff!?, it's the last thing in the world
they would have thought of that morning when they woke up.........