I know there are exceptions (very few) but for the most part, if you want to attract a major sponsor for a fuel deal, you need to be out there. You need to have the infrastructure in place. The Dotes, Laganas, Scott Palmer, and many others who don't run the full pull, are out there making an investment, and that gives them a chance of landing deals. The Laganas have gotten help, the Zizzos, etc. Unless you're related to or best buddies with a CEO willing to underwrite your deal, it's pretty tough to land a sponsor if you're not out there with a team in place. Look at the investment Bernstein made, 34 years ago. Would he have landed Bud if he went to their office with a rendering and said, "Here's what I'd like to do" ?