Nitromater

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Larry Dixon

Also, by owners box, I did not mean the hospitality suites , I meant the area off to the side of the line, where sponsors,wifes {cept Lezza and Alice}:p stand before a pass
and let them stay for 1 launch and be circulated out.

My bad for just tossing an idea out there that smarter people than I
might be able to tweek and come up with something better!:cool:

John
 
Here we go again, another opportunity for you to bring in the 1000ft talk. Well, I got news for you buddy - Miller were gone before the 1000ft deal came into play. Looking at the grandstands of the fall Vegas race, the Maple Grove crowd and a few others, I think the fans are still interested. I for one am still interested. Oh, and I don't watch Nascar - so I guess not everybody watches that crap. 1000ft TF > Nascar ;)

No need to get hostile Mike, we're all on the same side of the issue, but let's face reality here.
I was standing at the starting line when a pissed off Shirley beat Lucielle in Columbus after she swapped engines with Jeb.
I watched Big take down Indy several times.
I watched the Bud King race when Dale was developing the most weird sounding fuel engine of all time.
I saw Tim Grose and his crew of one win at Maple Grove while blowing off the blower in the lights, and I saw Dan Pastorini race and win with a bucket of rusty old bolts.
Been there, and done a lot more than that over 30 years of watching greatness unfold, while watching people flood in after walking over a mile from their cars because parking anywhere near the track was impossible.

Now, having offered a thin slice of what I have seen over the years, I'm here to point out the obvious, and that is the quality of the NHRA looks like the used up dish water circling the drain.
Does my comment add to the postitive feel that you are looking for, no, but maybe Miller and Bud corporate advertisers saw this unfolding years ago, and thats a nationwide growing disinterest in this product that isn't worthy of a piece of the budget. Can you see Miller Brewing following up the great Ed "the Ace" McCullough with someone like Courtney Force who may get a little oil on her Juicy Couture purse?
I don't see beer drinkers relating to that.

Want to attract sponsorship? Then show me something that's exciting. IMO, it isn't the atmosphere created when you have a sweedish model doing a three second nothing blurb race against someone financed from an oil rich nation, while your fans are struggling to fill up their 20 gallon tank to get to the track from 200 miles away.
Please, no disrespect intended, but you have to put yourself in the broad American spectators minds to know how they think, and ultimately how they spend their time and money. That is what attracts the life blood of motorsports, and that's corporate sponsorship my friend.
Yeah, there will always be the oil wars, and Geico paired themselves up with the Lucas name, and not the NHRA IMO, but if you think for one second that this garbage that we see on the track today will attract corporate mainstream sponsorship, or fans hard earned money in a tough economy, you need a history lesson on what made this sport such an awesome spectacle in it's prime, and what it has become today.

Who does the NHRA have to compare with the personalities of Nascar in order to compete for that piece of sponsorship pie?
Force and his totally used up and worn out act, when the public knows he collects exotic cars and cuts team members pay at the same time? Austin Coil comes to mind.
I bet the racing world holds it's bated breath to hear from Shawn Langston or Spencer Massey (no disrespect to either), but the average American racing public collectively says "WHO?
Ask anybody, I mean anybody on the street who Jeff Gordon or Tony Stewart is... Hell, ask who anybody who races Sprint cup is, and you'll get an answer.
Remember, were not comparing racing, were comparing sellability.

Lots has gone wrong, with nothing changing direction. Look for the stands to show even more wood this year.
 
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Can you see Miller Brewing following up the great Ed "the Ace" McCullough with someone like Courtney Force

I agree that its not the same but - I'm sure companies are looking from a pure advertising standpoint.. nowadays the NHRA gets national exposure for 8 hours per race week it probably reaches many more people today then Ace's car did 20 years ago. Therefore I'd think they're getting more exposure today then they did back then, (assuming they have a driver that gets coverage - as Larry Dixon would bring if they were to hook up again).

I betcha beer is one of those things where sales has not suffered as much in this economy anyway... and it would have a monopoly in the drag racing world now that Bud is out... and theres no Coors car.

All I meant with my Miller post was to do some wishful thinking outloud, and not divert this thread off of Larry Dixon.
 
Keep representing that isolationist attitude regarding sponsors Samuel- that will really help drag racing become the big time sport you hope it will become... :rolleyes:

Inbev and SAB bought out Bud and Miller. FACT.

Shortly after, the decided to pull out of drag racing. FACT.

Both of them would rather spend more money on a hillbilly organization. FACT.

I don't care if a sponsor is foreign. FOR REAL. As long as they decide to spend money and keep a driver racing, that's cool with me. But you can't argue the facts outlined above!

I know that NASCRAP gets more recognition. But, it's also true that their fans don't give a hoot about who sponsors the drivers. Most of their fans just care about the personality behind the wheel and won't spend on dime on his/her sponsor's products even if they had to. To be honest most "fans" just watch the races to see who's going to wreck. In NHRA we don't want crashes.

Where in NHRA, fans are very loyal to products of their favorite driver's sponsor and many times will go out of their way to buy their products. That is one of the reasons why more companies should get involved in the NHRA - fan loyalty. Oh, and in NASCRAP you can't get close to any of the drivers - not without a pair of binoculars at least. With the NHRA, well, you know the slogan: every ticket's a pit pass LOL.
 
I know that NASCRAP gets more recognition. But, it's also true that their fans don't give a hoot about who sponsors the drivers. Most of their fans just care about the personality behind the wheel and won't spend on dime on his/her sponsor's products even if they had to. To be honest most "fans" just watch the races to see who's going to wreck. In NHRA we don't want crashes.

NASCAR has long had some of the strongest fan sponsor support in all of sports.

Nice stereotype on the fans too.. really adds validity to your argument.
 
NASCAR has long had some of the strongest fan sponsor support in all of sports.

Nice stereotype on the fans too.. really adds validity to your argument.

1. Yeah..... to the drivers. Not to the sponsors.

2. Yeah, like I'm way off base on this. :rolleyes: My dad used to tell me that whenever he was at E-town he met some NASCAR guys in the stands. Like clockwork all of them said "This is cool, but where are the crashes?" Every time.

I like to call things as I see them. If you think this is stereotyping, then that's your call.
 
Last thing I think any of us want to see is an increase of mindless lemmings, of any age, coming around to ruin a good day of racing. And putting them in the "owner's box" just to woo them over, when dedicated fans of the sport who have been coming for decades through thick and thin will probably never get that opportunity, just because we "need to see a younger face" in the crowd? Please...:mad:

How about putting Chris Cook, Mike Veskovich, George Civiletto, Joe Sherwood and the like in a VIP situation because they have been putting up with the **** for years and STILL buy a ticket?

Screw the newbies- this sport will never die (Unless your version of the sport only involves exotic fuels, gigantic haulers and hospitality tents...). Either they get it and keep coming, or they don't and it wont be anyone's loss..
I'll have to disagree too Martin, I actually think that John has some great ideas to get the younger generation in the seats.

For what it's worth, NHRA plans on focusing the 2012 season on bringing in the next generation. Hopefully they will have success with this. One though that I have, is they should go in to every market weeks before the race with a bucket load of free tickets to give away at all local radio stations.

Attention Nitro Generation: We want your stories!
 
Where in NHRA, fans are very loyal to products of their favorite driver's sponsor and many times will go out of their way to buy their products. That is one of the reasons why more companies should get involved in the NHRA - fan loyalty. Oh, and in NASCRAP you can't get close to any of the drivers - not without a pair of binoculars at least. With the NHRA, well, you know the slogan: every ticket's a pit pass LOL.

Do you really believe that most of the fans watching on ESPN or attending the races go out of their way to purchase a product simply because they sponsor a NHRA team?? I think at best it gives the product name reconition and that's all the manufacture expects. I would GUESS that less than 3 percent of NHRA fans purchase one produce over another simply because they sponsor a race team. I've been involved in drag racing at many levels since 1957 and I've never purchased a product simply because it sponsored team xxxx. I don't know anyone personally who does. That's not to say we don't purchase because of name reconition or product education but I don't go to NAPA(for example) simply because of their team sponsorship. If they stopped advertising on programs I watch (racing) I might go to Advance or O'Rilley simply because of reconition.
 
Do you really believe that most of the fans watching on ESPN or attending the races go out of their way to purchase a product simply because they sponsor a NHRA team?? I think at best it gives the product name reconition and that's all the manufacture expects. I would GUESS that less than 3 percent of NHRA fans purchase one produce over another simply because they sponsor a race team. I've been involved in drag racing at many levels since 1957 and I've never purchased a product simply because it sponsored team xxxx. I don't know anyone personally who does. That's not to say we don't purchase because of name reconition or product education but I don't go to NAPA(for example) simply because of their team sponsorship. If they stopped advertising on programs I watch (racing) I might go to Advance or O'Rilley simply because of reconition.


60 minutes on CBS actually did a piece on the sponsorship loyalty of the Nascar Fan base, and how the fans bought certain products based on their favorite driver. Especially women...
Women were the key.
Oil, beer, and other men based products sold strictly on their favorite drivers, while laundry detergent, dish soap ect. all made significant strides in loyalty sales. Even the associate sponsors were found to have a direct link in sales to the driver they sponsored.

Jr, the sports most popular driver is a major spokesperson for Nationwide Insurance for a reason, other than brand recognition. He sells the product, and his sponsors know it.

If the NHRA had the ability to identify with the common purchasing American like Nascar enjoys, you can BET that Inbev and SAV would have several cars front and center. But, nobody watches the NHRA in enough numbers that would attract them.
 
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My bad but count me a being an independent thinker and not being swayed by one persons smile or...whatever. Mostly I go or use what's convienent and I have some name reconition and knowledge about. For example I use Mobil 1 and they are no where to be seen at NHRA.
 
My bad but count me a being an independent thinker and not being swayed by one persons smile or...whatever. Mostly I go or use what's convienent and I have some name reconition and knowledge about. For example I use Mobil 1 and they are no where to be seen at NHRA.

You and me both, but 90% of the buying public generally needs to have their opinion given to them.
 
I myself have met Larry several Times , Class act ,, took time to talk to my son and it has made my son's day at the races ,,,,

so with that said I am all for Sam Adams ,,, would be great , and then good beer available at the track

Have a safe and happy holiday to all of the mater's out there
 
1. Yeah..... to the drivers. Not to the sponsors.

2. Yeah, like I'm way off base on this. :rolleyes: My dad used to tell me that whenever he was at E-town he met some NASCAR guys in the stands. Like clockwork all of them said "This is cool, but where are the crashes?" Every time.

I like to call things as I see them. If you think this is stereotyping, then that's your call.

1. There is extreme loyalty to the sponsors of the drivers. It has been documented in several studies. Especially the female fans. That is why the top teams can command such large $$$$.. Because they can move the sales meter based on their driver's popularity.

2. So the observations of your dad at a single event are sufficient to label an entire fan base.

I attend 6 or so Nascar/Indy Car/Grand-Am races every year, and 2 or 3 NHRA events each year. The fans at these events are interchangeable to a large degree. The vast majority of them are simply motorsports fans. Put a motor and a couple of wheels on it, and they will watch. They are there to have fun. Of course there are some there to see the crashes. There are people at NHRA events hoping to see the same thing.


I will call it stereotyping, because that is exactly what it is. Almost the text book definition of it. Making broad generalizations based on small, limited observations.
 
You and me both, but 90% of the buying public generally needs to have their opinion given to them.

isn't that the truth :rolleyes:..... all we like sheep

don't know the answer either, but it makes sense to me that more spectators
are needed to boost sponsor adv't., both traditional & non-traditional.

- what lance says i agree with - free tickets in every market.
- radio yes, but high schools and 2-year colleges for sure (youth)
very few youth have 40-60 yr. old dads that take them to the drag strip.
- maybe a promotion - with every paid 18-25 yr. old admission, other of
same age bracket gets in free (proof of age of course)
- the Y generation is said to have a greater population than the boomers
but again do they respond to our traditional forms of communication?
(i.e. radio, tv, newspaper), no they do not (no real gains from espn2)
- can you really get them to a race from strictly web-based advertising?
IMO very tough if at all
- watch the prices at the gate - let the spectator in with some money left
in his/her pocket that can be spent on concessions/souvenirs
- you have to get them there, keep them entertained, and again DO NOT
gouge them, they are looking for a product at a fair price and if they
are pleased with their purchase they tell their friends.
RELATIONSHIPS and REFERRALS is IMO the key to the youth discovering NHRA
- as has been mentioned before, they do not know muscle cars or drag
racing history, but they have the same reaction to sensory experience
as any one of us does

- is the present 5 hour sunday eliminations show too long for the youth?
$64,000 question - i do not know...... personally i think night time nitro
racing (not qualifying) sells the best, to all ages.
4-5 hours and you're not stuck in your seat the whole time (pit access and
downtime between nitro classes) still plays to NHRA's favor.
 
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My bad but count me a being an independent thinker and not being swayed by one persons smile or...whatever. Mostly I go or use what's convienent and I have some name reconition and knowledge about. For example I use Mobil 1 and they are no where to be seen at NHRA.

If you have to choose between two equal products, will you give any weight to whether one of them sponsors a team/driver/car in a series or not?
 
The new breed of fan settling in across this country is one that has grown up watching sports on television and on the internet. They now feel it is far easier to sit inside of the home with the HD and the widescreen and the huge sound system and watch anything and everything.

This problem is not just drag racing, it's all sports.

So where along the line the in-person presentation and travel got to expensive and the TV coverage became to good.

Somewhere along the line I have to think that a person asks his/herself this question before going to an event, "I can pay $100.00 for 2 tickets and a day at the track on Sunday, or I can watch it on TV all the while knowing that $100.00 can go in the gas tank for work next week."

This is just 1 of 100 plausible explanations why folks aren't at the track.
It may not be yours, but someone has used it. And there are a lot of other someones in the world.
 
How about this- for every ticket I buy, give ME a free ticket and let ME bring someone to the drags and explain it to them, as opposed to letting the masses wander around and think that the sport is all about the tee-shirt shooters asking lame questions about the recent "history" of the sport.
I have brought my kids out to the track since before their first birthday, uncountable amounts of neighborhood kids, roadie buddies, wives, girlfriends, "ricer" racers and hot rod guys, and have done it on my own dime...

I'll be damned to believe that I'm supposed to trust in the Association to continue to maintain the foundation of the sport (they have done such a wonderful job of it in the past decade... :rolleyes:).
I don't believe that the Associations have their finger anywhere near the pulse of what this sport is about anymore, just short of the fact that the cars still go in a straight line. I knew it was on the track to Hell when they started calling passes "laps"- I drag race. I make a PASS. If I'm lucky, I wind up racing back at the starting line where I began (and one out of two competitors don't... unless it's 4-Wide- another brilliant idea :rolleyes:)- that would make it a "LAP".
And if you have ever raced, you know that you make a pass and then wait- A lot. You don't make laps racing in this sport. yet some marketing nitwit convinced us that to be like the "popular kids" we have to make laps too... Pleeze...

And John- I knew where you meant, and a giant HELL NO to this:
Also, by owners box, I did not mean the hospitality suites , I meant the area off to the side of the line, where sponsors,wifes {cept Lezza and Alice} stand before a pass
and let them stay for 1 launch and be circulated out.

There are enough guys up there right now- and most of them actually belong there with something to do. Dude, that's like saying lets bring some folks that like playing with toy dump trucks out to a big dig and putting them out in the middle of the active construction site. Why does everyone that has never done it think that the starting line is the coolest party to be invited to? Other than the obvious- thinking that everyone is watching them in the VIP Zone. News flash- NOBODY is looking at the people that are up there- they are trying to look AROUND them to see the cars. The "guests" are in the way of the teams up next and the ones on the side are in the way of the paying slobs in the stands. Circulate them out? Buy a bleacher seat or buy a race car...
 
If you have to choose between two equal products, will you give any weight to whether one of them sponsors a team/driver/car in a series or not?

Humm....The thought of whether they sponsor a team very rarely occurs to me. Not sure what would influence me to choose one over the other if they were equal in every respect including price, reputation etc. I think it would be the one that I had seen the most advertising (of all forms) on.

I guess that would indicate that I'm not a fan but I've been involved in drag racing since I rode my bike to the US Nationals in Okla City in 1957. I've raced everything from AA/FD to damn slow stock automatic.
 
Inbev and SAB bought out Bud and Miller. FACT.

Shortly after, the decided to pull out of drag racing. FACT.

Both of them would rather spend more money on a hillbilly organization. FACT.

I don't care if a sponsor is foreign. FOR REAL. As long as they decide to spend money and keep a driver racing, that's cool with me. But you can't argue the facts outlined above!

I know that NASCRAP gets more recognition. But, it's also true that their fans don't give a hoot about who sponsors the drivers. Most of their fans just care about the personality behind the wheel and won't spend on dime on his/her sponsor's products even if they had to. To be honest most "fans" just watch the races to see who's going to wreck. In NHRA we don't want crashes.

Where in NHRA, fans are very loyal to products of their favorite driver's sponsor and many times will go out of their way to buy their products. That is one of the reasons why more companies should get involved in the NHRA - fan loyalty. Oh, and in NASCRAP you can't get close to any of the drivers - not without a pair of binoculars at least. With the NHRA, well, you know the slogan: every ticket's a pit pass LOL.

So off the base, Sam...
Except for " Both of them would rather spend more money on a hillbilly organization." They look at that multi-billion dollar Hillbilly organization with its almost weekly live television time, its network prime-time public identification, its level of professionalism in its owner pool, its fan base that is RABID to the drivers and the sponsors they represent, and they ABSOLUTELY know where to take their advertising dollars to.

Would I have pulled KB's Bud sponsorship if I was INBEV? Personally, no. But then again, I didn't sit across the table in negotiations offering or asking for funding, so I don't know what the whole story was. Obviously enough to take what SEEMED like a winning situation and pull the plug on it. Must have been a really big speedbump to get over.

Wanna discuss the business of Big Business? Better start thinking like Big Business then...
 
Nascar owner said $5 million and sponsor said OK

Then, Nascar owner said $8 million and sponsor said OK

Then, Nascar owner said $10 million and sponsor said OK

hen, Nascar owner said $12 million and sponsor said OK.

Sponsor cuts ties with other auto racing. Also invests in many, many up and coming TV sports venues and NFL stadium deals and other stick and ball.

Drag racing suffers.
 
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