Cory McClenathan Leaving DSR Following Season End

[Kansas Stan]

Cory a cry baby? For crying out loud, why don't you people get beyond the third grade stuff. Probably the best thing (in the long run) to happen for Cory in my opinion. I would think this would be a great opportunity for Al Anabi to step up and see to it that DSR never sees another TF championship. Of course they may have already done that with one car.

 

[Gordon]

As much as I love Cory Mac, this is not a surprise.

Don has said it in the past, as have most of the serious contenders - this is a business, like it or not. And the fact is, from a business perspective, Cory lost rounds at the tree this year... Had he won those rounds, the Fram car would likely be in better position to contend going into Pomona. Again, from a busness perspective, Spencer Massey won rounds at the tree rather consistently in his rookie year (which is debatable, given his IHRA experience, but that's a different argument for a different day). If Don has convinced Fram that his new driver (Massey) can go more rounds and generate more exposure than his current driver (Cory Mac), then that's a business decision. Can't blame Don for making the call - on paper it makes sense.

All that aside, I'd have hired JR Todd over Spencer but I'm not writing the check.

Lastly, how young or old someone is doesn't necessarily sell more filters, but winning more races definitely means more exposure - which is what advertising is all about.

 

[funnycarguy]

The story is headline at nhra.com. Both Cory and Don are quoted. Right now all leading companies are trying figure out how to bridge to Gen Y. They are completely different to the baby boomers (us). I have been a Cory fan forever too.

I do believe that some board members or marketing folks are about to get a lesson in brand loyalty if some of you fleet guys switch brands. What they have missed is "you need to know your customer" and don't assume you will keep what you have to create the additional market share.........

Don has been very complimentary of Cory. Class act in a tough situation. Cory hasn't helped himself either keeping a greying beard.......now that's the facts. Look at Kenny when he got the Monster deal. NOW he made changes to try and keep the deal......he took himself out for a younger driver in the end too.

Dale

 

[Draw 3D]

The sign of a good businessman is not just the bottom line, it is also how he treats his workers.

In my day, the type of actions perceived by dsr would get you labeled a "cut-throat" or a "shyster", someone who has no scruples, uses people to satisfy their own gains, with their only concern being monetary.

Is it a coincidence that TS is now #2 in points and Cory is NOW being told of his impending release?

 

[d'kid]

Effects of sponsors on my buying decisions...

None

Effect of Advertising on my buying decisions...

None

Times I've been in a Starbucks

None

Fast Food... BK, Taco Hell, KFC, (3 closest to home) Pizza- Cal's (local, and my kids know most of the drivers)

d'kid

 

[George.]

The sign of a good businessman is not just the bottom line, it is also how he treats his workers.

In my day, the type of actions perceived by dsr would get you labeled a "cut-throat" or a "shyster", someone who has no scruples, uses people to satisfy their own gains, with their only concern being monetary.

Is it a coincidence that TS is now #2 in points and Cory is NOW being told of his impending release?

The situation is different.
It's not like DS runs a hardware store, and is firing a 30 year employee to bring in a younger, stronger kid to cut the lumber..

DS essentially works for his sponsor. Satisfying the needs of his sponsor, no matter how ridiculous it may seem to us, is his number ONE objective. Without a totally and completely satisfied sponsor, there is NO sponsorship money down the road.

He is not a "cut throat" or a "shyster", he is an intelligent businessman working hard towards providing consistant paychecks and insurances for a heck of a lot of families who depend on him.
In this case, the needs of the many outweigh the needs of the few.

I am sure Cory understands that, and he will land on his feet.

 

[Kansas Stan]

All the right reasons to be heading to the vintage scene. The 'big show' has evolved into prostitution with wheels. Who you know and who you can afford to buy or steal pulls the strings now days. After being in Bakerfield a couple of weeks back, I'm actually kind of embarrassed at what the "mainstream" sport has become.

 

[Huge]

All the right reasons to be heading to the vintage scene. The 'big show' has evolved into prostitution with wheels. Who you know and who you can afford to buy or steal pulls the strings now days. After being in Bakerfield a couple of weeks back, I'm actually kind of embarrassed at what the "mainstream" sport has become.

You just might be suprised at how many drivers in nostalgia racing are paying for their rides. I know of a couple top runners that won't be driving next year if they don't find a sponser to bring in some cash, but the cars will be out there with another driver in them if they can bring in some cash.

 

[Greg]

I full well appreciate their wanting a younger driver and going after a younger demographic. As an AARP member, I will honor their wishes and purchase AC Delco filters for my fleet instead of Fram in the future.

Maybe we should tell Fram we want a younger CEO in their company...hate it when companies do this...JMHO

 

[Kansas Stan]

I don't doubt there are some rides being bought in the vintage ranks also. I do know if there is still any "fun" and respectable racing left to be had....that's where you'll find it. Big show is completely a dollars and cents system and what really amazes me is how many people are totally ok with it....hell, many of you guys on here seem proud that what used to be a "sport" is now a business only. I only hope that Cory lands a quality ride next year and puts the Dark Side on the trailer first round every race.

 

[Draw 3D]

DS essentially works for his sponsor. Satisfying the needs of his sponsor, no matter how ridiculous it may seem to us, is his number ONE objective. Without a totally and completely satisfied sponsor, there is NO sponsorship money down the road.

One little fact you forgot, it was Cory's sponsor, not dsr's, and, I wonder who's idea it was that Fram needed a "younger" face?

 

[Huge]

One little fact you forgot, it was Cory's sponsor, not dsr's, and, I wonder who's idea it was that Fram needed a "younger" face?

The Fram girls.

 

[Lori]

So Fram is a DSR sponsor? I wonder when that change occured? They were with Cory when he signed on with DSR. Virgil Hartman referrenced this vaguely. Does anyone know for sure who Fram is signed on with? I thought Cory had them for another year, just curious.
Thanks,

 

[George.]

One little fact you forgot, it was Cory's sponsor, not dsr's, and, I wonder who's idea it was that Fram needed a "younger" face?

If it we're still Cory's sponsor, we wouldn't be having this conversation, would we?

 

[The Counterfeiter]

One little fact you forgot, it was Cory's sponsor, not dsr's, and, I wonder who's idea it was that Fram needed a "younger" face?

Yes, Fram WAS Cory's sponsor when he came to DSR. I'm sure someone at DSR knows the details of the deal that was struck at that time. I'm even more sure that none of us will ever know.

 

[Draw 3D]

If it we're still Cory's sponsor, we wouldn't be having this conversation, would we?

Like it was mentioned earlier, it's kinda like the Trick Tank attempt but this time they were successful, too bad Cory didn't own Fram.

I'll stick with my first post.

 

[rocketman]

DSR is only doing what Honeywell is requesting. If it wasn't Honeywell's doing then Cory Mac would just take his program to another team. But it's pretty clear in the Comp Plus story that this was what Honeywell wants. I think it's going to backfire or at least not show any significant sales gains. Guys change their own oil and a younger driver won't do much to influence the brand they buy. And if they are are so concerned about the driver's appearance then why didn't Honeywell feature their driver in point of sale and product advertising already?

 

[DoubleL]

::HMMMMMM lets turn back the pages to 1998 when Pennzoil told Eddie Hill that they wanted him to do a final tour for 99' and put a younger driver in the car.: Eddie being the stout competitor that he is frowned at the deal. He called Pennzoils bluff as he had in all the years past . He said he would not step aside and be an owner/tuner and let a younger driver drive the car. Pennzoil said they would reup for 3 yrs if he did. He did not they did not . As a result one of the best driver / owners/ tuner/ competitor/ and boss as he was mine for 8 years is flying remote control airplanes and raising cattle and horses !!! Corporate America and NHRA ( the sponsor thiefs that they are) will sell you down the river. Sad but true. Wish Someone would drag Ed & Ercie off the ranch and watch what the "OLD" man could do just running a team and tuning a race car. Move over Allan Johnson ...... oh yea i forgot half of your tune-up is none other than EDDIE HILLS !!!!!! MPH for ET !!!! remember!!!: Not to take anything away from Allen But Eddie was so far ahead that he could not apply half the things he wanted because we could not find anyone to build the pieces. Bring him back Corporate America but you will have to dig deep into those couffers to get a "OLD MAN" with his intelligence back I promise.

 

[Kansas Stan]

Unfortunately, now that corporate America owns drag racing, performance is about fourth or fifth on the list of needs. Pretty, flashy talking heads are where it's at. They are actually marketing to the masses and they could give a rat's *** what the true, informed fan or racer is behind....there aren't enough of us. They slipped in one night and made a deal with the suits that be in Glendale ...the rest is history. Thirty seven funny cars made attempts to qualify for Bakersfield and the crowds were large. Look for the Big Show to become even more of a circus in the future. I guarantee you, the pioneers of our SPORT are turning over in their graves at the thought of the "countdown"

 

[JIMBO]

DSR is only doing what Honeywell is requesting. If it wasn't Honeywell's doing then Cory Mac would just take his program to another team. But it's pretty clear in the Comp Plus story that this was what Honeywell wants. I think it's going to backfire or at least not show any significant sales gains. Guys change their own oil and a younger driver won't do much to influence the brand they buy. And if they are are so concerned about the driver's appearance then why didn't Honeywell feature their driver in point of sale and product advertising already?

But Rich, If dsr gained control of the sponsor and then had a "younger" shoe with even more money come to the table then maybe the sponsor would be looking for a new face all of the sudden maybe huh ?
I'm not a Cory follower but even my simple mind can remember when he first started over at dsr it was a equipment deal and Honeywell was with Cory.
But if they wanted to do point of sale advertising they missed the boat with R.H.S.