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Coke and Monster (1 Viewer)

yoda

Nitro Member
US drinks giant Coca-Cola has bought a 16.7% stake in Monster Beverage in a cash deal, as it looks for growth away from fizzy drinks.

In the $2.15bn (£1.3bn) deal, Coca-Cola will transfer its worldwide energy business to Monster.

In exchange, Monster will transfer its non-energy business, which includes Peace Tea and Hansen's Natural Sodas, to Coca-Cola.

The deal gives Monster access to Coca-Cola's global distribution system.

For Coca-Cola, the partnership will give it the opportunity to increase its market share in the fast-growing energy drinks market.

In a statement, Muhtar Kent, chairman at Coca-Cola said: "The Coca-Cola Company continues to identify innovative approaches to partnerships that enable us to stay at the forefront of consumer trends in the beverage industry."

Mr Kent added that "investment in Monster is a capital efficient way to bolster our participation in the fast-growing and attractive global energy drinks category".

Also in the same statement, Monster chairman Rodney C. Sacks said the deal gives the company "enhanced access to the Coca-Cola Company's distribution system, the most powerful and extensive system in the world. At the same time, we become The Coca-Cola Company's exclusive energy play".
 

vegasnitro

Nitro Member
When Kenny Bernstein owned the Monster Funny Car, wasn't the tie-in so that Monster would have access to Anheuser-Busch's distro network? Now Coke buys a piece so Monster can have access to Coke's distro network? How much distro does Monster need LOL.
 
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