Castrol and Ford the Title sponsors for CHRR?

[Raconteur]

From Autoweek, August 8, 2013 Analyzing Ford's decision to quit the NHRA Mello Yello Series

“We made a business decision as we evaluated the Pro/Nitro level in the sport this past year, reviewing our investment, the returns from activation, television ratings and overall product/technology relevancy,” Ford Racing director Jamie Allison said. “It is vital that we align our motorsports at Ford to closely match our global products, technologies and customer outreach, especially in this ever-changing automotive world.”
In other words, the money spent in drag racing is no longer coming back to Ford.

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The empty living room couch doesn't buy a FORD...

 

[Muddy]

Darr, I noticed your "End the Heritage Series!". Perhaps you've explained this opinion on many occassions and I've been asleep but I'm just wondering why you have this opinion.

 

[Toejam]

From Autoweek, August 8, 2013 Analyzing Ford's decision to quit the NHRA Mello Yello Series

“We made a business decision as we evaluated the Pro/Nitro level in the sport this past year, reviewing our investment, the returns from activation, television ratings and overall product/technology relevancy,” Ford Racing director Jamie Allison said. “It is vital that we align our motorsports at Ford to closely match our global products, technologies and customer outreach, especially in this ever-changing automotive world.”
In other words, the money spent in drag racing is no longer coming back to Ford.

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The empty living room couch doesn't buy a FORD...

How many years did it take for them to see this?