BIR 2026 (10 Viewers)

[mick]

looking for opinions and thoughts regarding lucas oil stepping away from the BIR race sponsorship.
- lucas oil always said the race gave them exposure to canadien customers and retailers. do current tariffs present a problem
with us/canada commerce in their field of automotive liquids?
- or did lucas oil simply do 20+ years with the event and decided to move on? still aligned with the winternationals.
did nhra raise the rent? so lucas said, ok we'll do the winters but not brainerd?
- although it is only nhra drag racing (not mn wild/vikings/twins/timberwolves), the event is most likely the highest attended
sporting event annually in the state (counting everyone on property for better part of 1.5 weeks). you would think someone would
want to attach their name to this event? if even as a presenting sponsor?

disheartening to see a long time sponsor go, and now left with the very generic logo 'brainerd nationals'. they can't even put
'northstar' back in name.

 

[Chili]

looking for opinions and thoughts regarding lucas oil stepping away from the BIR race sponsorship.
- lucas oil always said the race gave them exposure to canadien customers and retailers. do current tariffs present a problem
with us/canada commerce in their field of automotive liquids?
- or did lucas oil simply do 20+ years with the event and decided to move on? still aligned with the winternationals.
did nhra raise the rent? so lucas said, ok we'll do the winters but not brainerd?
- although it is only nhra drag racing (not mn wild/vikings/twins/timberwolves), the event is most likely the highest attended
sporting event annually in the state (counting everyone on property for better part of 1.5 weeks). you would think someone would
want to attach their name to this event? if even as a presenting sponsor?

disheartening to see a long time sponsor go, and now left with the very generic logo 'brainerd nationals'. they can't even put
'northstar' back in name.

I wonder if the term “ Northstar” has been trademarked.

 

[Rasn1320]

looking for opinions and thoughts regarding lucas oil stepping away from the BIR race sponsorship.
- lucas oil always said the race gave them exposure to canadien customers and retailers. do current tariffs present a problem
with us/canada commerce in their field of automotive liquids?
- or did lucas oil simply do 20+ years with the event and decided to move on? still aligned with the winternationals.
did nhra raise the rent? so lucas said, ok we'll do the winters but not brainerd?
- although it is only nhra drag racing (not mn wild/vikings/twins/timberwolves), the event is most likely the highest attended
sporting event annually in the state (counting everyone on property for better part of 1.5 weeks). you would think someone would
want to attach their name to this event? if even as a presenting sponsor?

disheartening to see a long time sponsor go, and now left with the very generic logo 'brainerd nationals'. they can't even put
'northstar' back in name.

Does lucas still do the amount if business they used to??

 

[Ponyhntr]

looking for opinions and thoughts regarding lucas oil stepping away from the BIR race sponsorship.
- lucas oil always said the race gave them exposure to canadien customers and retailers. do current tariffs present a problem
with us/canada commerce in their field of automotive liquids?
- or did lucas oil simply do 20+ years with the event and decided to move on? still aligned with the winternationals.
did nhra raise the rent? so lucas said, ok we'll do the winters but not brainerd?
- although it is only nhra drag racing (not mn wild/vikings/twins/timberwolves), the event is most likely the highest attended
sporting event annually in the state (counting everyone on property for better part of 1.5 weeks). you would think someone would
want to attach their name to this event? if even as a presenting sponsor?

disheartening to see a long time sponsor go, and now left with the very generic logo 'brainerd nationals'. they can't even put
'northstar' back in name.

Lucas has pulled back on a LOT of their sponsorships. Even Antron doesn’t have a Lucas deal anymore, and he had one forever.

 

[J. S.]

Lucas has pulled back on a LOT of their sponsorships. Even Antron doesn’t have a Lucas deal anymore, and he had one forever.

Isn't Morgan Lucas running the company now? Maybe since Forrest died, they aren't doing as well financially as before.

 

[Ponyhntr]

Isn't Morgan Lucas running the company now? Maybe since Forrest died, they aren't doing as well financially as before.

Morgan’s wife is the President, Morgan is the CEO. I don’t think it’s a financial thing, it’s more like they don’t believe the return on investment is as good. Forrest was a philanthropist in an way and wanted to give back to motorsports as much as possible. Maybe he gave more than what his family is willing to give? Nothing wrong with that.

 

[mgty3whlr]

Plus Forrest had a very successful cattle ranch also.

 

[Paul]

Lucas oil is well represented in Indianapolis. Go to Lucas Oil Stadium and you see nothing but old race cars with the Lucas sponsorship displayed.

 

[HoodooVoodooAngus]

grubnic and at pomona right? with former team owner davis i think was name. grubnic had that car flying more
than once if memory is correct? was it the last year before RWR that clay and team won 3 events in a season? chicago, bandimere,
and one other?

It was RWR that won the 3 events that year (2023). Chicago, Bandimere and St Louis.

 

[mick]

the 2nd chad green FC is off the list as of this morning. back to 15. hopefully they can field 2nd car, whether with
hunter or blake.

 

[Chili]

the 2nd chad green FC is off the list as of this morning. back to 15. hopefully they can field 2nd car, whether with
hunter or blake.

Or maybe the Dunn car is added to the list.

 

[GumbyWVU]

I wonder if the term “ Northstar” has been trademarked.

Hard to say. NHRA used it, Cadillac had an engine platform with that name, there's a Northstar Bank......if it was trademarked, perhaps they paid for the use of it. Didn't Crysler use it also for an engine or platform or something??

 

[Litefoot]

Hard to say. NHRA used it, Cadillac had an engine platform with that name, there's a Northstar Bank......if it was trademarked, perhaps they paid for the use of it. Didn't Crysler use it also for an engine or platform or something??

I think it was GMs loss not working out the bugs of the Northstar engine and instead go with a close clone of 302 ford, would’ve loved to see what would a new mid engine DOHC high raving Hemi style heads would have been capable of running