Wow! I’m kind of amazed at some of the statements in this thread.
Ratings can’t be “adjusted” as has ben suggested. They are what they are, as they come from Nielsen. Yes, differing methodology will produce different results, such as comparing national ratings numbers to “coverage area ratings,” which may sound alike but are very different. NHRA and ESPN, for that matter, have zero control over the numbers that Nielsen puts out, and to suggest otherwise is simply inaccurate.
The only competing programming that counts is other motorsports telecasts on the same day. In essence, NHRA “won” Sunday because the Cup Series ran on Saturday night. But the 4-wide easily eclipsed the IndyCar coverage from Long Beach, and that’s important, because the perception remains that IndyCar is “bigger” than NHRA Drag Racing. It isn’t, period.
Yes, the Indy 500 telecast will make any drag race look bad by comparison, but that is one broadcast of one race. If NHRA “wins” the ratings “war” every other weekend, some members of the media may have to re-think their on-going opposition to covering drag racing.
No one is suggesting that NHRA Drag Racing is going to out-perform the Little League World Series. It’s not a legitimate comparison. Now, if you can prove that an ADRL telecast, or a Truck race trounces the drags on TV, that’s something else.
Whether or not you like the 4-wide is irrelevant to the topic of TV ratings. Regardless of the reasoning, a helluva lot more people watched the Charlotte race than they did the Long Beach IndyCar race.
Yeah, I wrote this, but maybe you should check it out:
Competition Plus - Drag Racing Magazine - NHRA OUT-PERFORMS INDYCAR ON TV
Jon Asher
Senior Editor
CompetitionPlus.com