One thing you have to remember when suggesting a “Western Swing” of Pomona, Phoenix and Las Vegas is their physical proximity. That proximity results in cross-market event promotions. In other words, each of those races is promoted in each market just because they’re close enough for fans to make the trip.
Suggesting two races in Gainesville is also difficult to manage because that’s a “destination race,” i.e., people plan on going to that race along with other stops. For many it’s the race, the Garlits museum and then Disney World. Since the spectator turnout this year was pretty bad, suggesting a second race won’t fly.
Something else previously mentioned and very relevant are other races. Drag racing cannot go up against a Cup race, and there has to be some date separation to make sure people have enough money to go to both.
There’s no “conflict of interest” in announcing spectator attendance, but as a publicly held company Smith can’t afford to fudge the figures, as was done for years by every sanctioning body and was “legitimized” by Goodyear’s post-season compilation of all attendance figures. The problem was Goodyear got that information from the organizations, who were regularly and sometimes outrageously exaggerating.
In Bruton’s situation, if they announced inflated figures some stock holder would be questioning why his stock revenue didn’t reflect those figures.
I watched and listened while two senior NHRA people debated what they should announce for attendance at the second Joliet race. Ultimately they called the crowd 136,500 for the weekend, this after the first year’s attendance was announced as 135,000. The problem was that anyone with a pair of eyeballs and a lick of common sense knew that the first year’s attendance was thousands higher than the second year, but NHRA couldn’t stomach announcing a decrease in numbers.
The Motorplex, during Billy Meyer’s aborted attempt to get the city of Grand Prairie to fund a track for him, announced a crowd of 144,000 for a race, which was embarrassingly exposed as being ridiculous by the Dallas Morning News. The figure was put out there in the hopes that high attendance would push the Grand Prairie politicians towards approving using tax money to build what was ultimately going to be a private facility. It didn’t work.
Jon Asher
Senior Editor
CompetitionPlus.com