After the Selmer thing people said hindsight is 20 20.. I don't know what to say if things went wrong here.. seeing as how the worst already happened.
I like how the Kalitta's went out and promoted the sport (if I remember correct) didn't they drive their dragster around on a NASCAR track? I
I think another way would be to take it to a Monster Jam (monster trucks) event and burp it a couple times -a nitro engine inside one of those arenas, wouldn't that sound cool- or do a dirt track burnout, again inside the relative safety of the arena floor.