St. Louis "football adjacent" broadcast? (10 Viewers)

[Mike]

In plain English, what does that mean?

 

[MM]

The race will be on after the football game.

 

[camaro]

I'm wondering is that something that warrants a headline?. It's pretty much 'coat tail' riding !

 

[Rasn1320]

Prob sandwiched inbetween live programs lol